Introduction
Sales enablement isn’t just about giving reps more content—it’s about empowering them with the right skills, motivation, and tools to sell confidently. Yet, many training programs fizzle out or fail to create lasting impact. Enter SEID, a powerful four-step framework that ensures your sales training is memorable and results-driven. Here’s a quick look at what SEID stands for and why it might become your new secret weapon in designing training that truly sticks.
What Is SEID?
SEID stands for Specific, Engaging, Interactive, and Design—four core principles to ensure your training hits the mark every time.
- Specific
- What It Means: Zero in on clear objectives that directly tie to real-world skills and measurable outcomes. Vague sessions—like “improving communication”—don’t help reps track their progress or see tangible wins.
- Quick Example: Instead of “learn better sales pitches,” try “master a five-step pitch framework to increase win rates by 10% this quarter.”
- Engaging
- What It Means: Capture your audience’s attention with storytelling, real case studies, or even a little bit of humor. Boring slides and lengthy lectures will put your reps to sleep and leave them with zero recall by Monday morning.
- Quick Example: Kick off a training session with a short success story from one of your top-performing reps. Show them how real success looks, then map out how everyone can replicate it.
- Interactive
- What It Means: Make learning a two-way street. Encourage role-plays, breakout discussions, and peer coaching. Give participants the chance to experiment and receive instant feedback.
- Quick Example: Pair up reps and have them practice responding to challenging objections in real time—coach them on the spot so they feel confident hitting the phones.
- Design
- What It Means: Craft a user-friendly learning experience, from the visual layout of slides to how you structure content and activities. Thoughtful design keeps learners on track and excited to continue.
- Quick Example: Use clean, uncluttered slides with simple bullet points and relevant visuals. Incorporate short videos or quick polls to break up text-heavy content.
Why SEID Works
- Easy to Remember: With just four letters, trainers and managers can quickly assess if a lesson plan covers all bases.
- Highly Practical: Each principle tackles a specific pain point—like vague objectives or low engagement—head-on.
- Results-Driven: Reps retain more and actually apply what they learn, driving higher win rates and faster onboarding.
Pro Tip: After each training session, ask your team to rate how specific, engaging, interactive, and well-designed the experience was. Their feedback will keep you iterating and improving.
Ready to Take SEID to the Next Level?
This short glimpse into the SEID framework is just the beginning. If you’re eager to transform your sales training—or your entire sales organization—grab a copy of my new book:
Build a KickA$$ Sales Team: Practical Sales Tactics
Inside, you’ll get a deeper dive into the SEID framework, plus other proven models (like EMPOWER and SCALE) that can revolutionize how you coach, train, and enable your team for consistent success.
Let’s Stay Connected
- LinkedIn: Find me at linkedin.com/in/evekedar for more sales enablement insights and real-time Q&As.
- Blog: Continue exploring strategies at evekedar.ghost.io.
- Consulting: If your team needs a custom approach, check out ekconsulting.io—I’d love to help you design training that turns your sales reps into top performers.
Go forth and make your sales training unmissable! By focusing on being Specific, Engaging, Interactive, and Design-driven, you can ensure that every minute of your training delivers a lasting impact on your bottom line.