In our increasingly digital world, we've never been more connected, yet many of us have never felt more alone, post Covid, post remote work, isolation has become more pronounced. True community is an antidote to digital isolation, providing spaces where people feel seen, heard, and empowered to grow. (I think this is why the Pub is such an important part of English village life).
As I explore in my newest book "Build a Kicka$$ Online Community: Practical engagement tactics thriving online communities are built on 3 essential pillars:
- Belonging: A sense of deep connection going beyond "likes" and "follows".
- Support: A network that celebrates wins! helps navigate challenges, and reminds you: You are not alone.
- Growth: Opportunities to learn, share and transform together. Taking you on a journey to a better you and a better us.
The psychology behind this is fascinating. Researchers Baumeister and Leary found that belonging is a fundamental human need, vital for our wellbeing. Online communities where members experience genuine belonging show improved self-esteem, lower rates of depression and anxiety, and even show better physical health outcomes.
Whether you're a creator looking to unite your audience, a business leader wanting more thank just another Facebook group, or someone passionate about bringing people together around a shared mission, the principles of community building can transform your digital presence into something truly meaningful.
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